Otro Cantar. Event design & styling

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— Rebranding

Otro Cantar is a company that designs comprehensive events, taking care of the details to the maximum and including everything that revolves around the event: graphic design, tableware, floral selection and lighting. The team behind it has a base of professionalism and humanity and gives their best in each event. They have become one of the most known and important decorating events companies in Mallorca.

The visual identity they had no longer fit their brand and they decided they needed a rebranding.

We created a typographic logo, with a refined and elegant typography but with good legibility. With small details and variations in the thickness that make it unique. It conveys professionalism and quality. The secondary typeface is a sans one that provides modernity and contrasts with the main typeface.

For the logo submark we decided to use the O and the C next to each other, in the same composition of the logo that they had before but with the new typography, being an evolution of the previous one.

We also created different geometric shapes that represent the adaptation of Otro Cantar to different types of events. They can be used separately or together in a pattern and also as a mask for photos to be shared on the website or on Instagram.

In addition, we designed other collateral elements for the brand such as the sign for the entrance of their offices, their business cards or corporate t-shirts.