Project Description
It is necessary to create an identity for the HR brand of the Cantata company, focused on company employees and job seekers.
Identity task
Reinforce brand values and broadcastfeeling of a close-knit community through branded merch/visual.
Company philosophy
Hospitality, gourmet gourmets, educational mission, employees.
When creating the identity, I wanted it to conveythe basic principles, philosophy and values of the company, therefore:Home is a symbol of hospitalityThe sun is “the light of enlightenment, education”Figures - people, goal, result, cohesionCoffee is a symbol of the company
The illustrations represent pieces of furniture and home furnishings,which are placed in a photo frame:Company news is TVCompany event announcements are a doorbellCongratulations on victories are a medal;Employee stories are a mailingEducational materials are a school notebookBonuses are a Christmas tree with gifts
