For the Summer 2014 Nike Basketball Elite Series releases, my team put together an interactive campaign for Nike's various retail partners. The launches included three different colorways for the Lebron 11 Elite, the KD VI Elite, and the Kobe 9 Elite. Using Nike's creative assets, we designed a customer journey using static imagery, animated GIFs, rich media units, and social media posts to create a unique campaign that encompassed the Nike brand voice within the structure of each retailer's site and social media channels.
'Quest' Colorway
The third colorway released during the playoffs
Social Media
Retailer Websites
'Unleashed' Colorway
The second colorway released during the playoffs
Social Media
Retailer Websites
Foot Locker - Rich Media Unit for Lebron, Kobe, and KD linked from Homepage Banner
Eastbay - KD Elite Animated GIF on Men's Category Page
Eastbay - Lebron Elite Animated GIF on Men's Category Page
'Return' Colorway
The first colorway released during the playoffs
Social Media
Retailer Websites
