Spoonflower recently made its first ever lookbook and I was lead designer on the project. This project was highly collaborative, and my role was to be present on photo sets to ensure that we were getting the shots that we needed from an editorial standpoint—considering cropping, and negative space, making sure that we have room for copy etc. It was a big production, but the result was a very successful lookbook, from a visual standpoint and from a revenue standpoint.