Novanight Brand Guide Elements
Novanight, a Sanofi sleep supplement, aimed to establish a strong visual identity and engage the target audience in sleep and relaxation discussions. The project involved creating captivating social media assets, including posts, videos, and 3D elements. Some assets also aimed to introduce the brand mascot, Nono, a sleep expert sheep, who shared tips and updates. Additionally, a brand book was created to guide the use of the mascot and maintain visual consistency.
Cinemagraphs
Postfeed
Carousels
Instagram Stories
French Novanuit Post
The Paris office had a specific request for a one-time execution. Based on a few pencil sketches and a moodboard, I was tasked with bringing this Instagram post to life.
