Logo concept | Interior design studio

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Client: Nagorna Studio, Ukrainian interior design studio.
Location: Ukraine.
Services: Logo&Brand identity.

This logo was created as a concept on a brief generated by AI.

Among the wishes were the absence of a direct metaphor for the field of activity (no lamps, chairs, etc), contrasting elements, and generally conveying a sense of brand exclusivity.

Among the advantages of the studio: work with expensive materials and brands, an individual approach to design development, which makes it impossible to create identical interiors.

The first letters of the brand name are hidden in the symbol, as well as a reference to the texture of interior materials that make you want to feel them to the touch (wood structure, leather wrinkles, stone veins).

The chosen sans serif font is simple, easy to read, looks stable and fundamental, which conveys the emotion of reliability and authority. After all, interior repair and decoration is usually an expensive and troublesome process, so hiring a specialist for this, you want to feel that your home is in safe hands.

Visually, the font creates some contrast with the pointed, chopped forms of the symbol, but does not argue with it, due to the same thickness of the lines of the letters and the symbol.