Green Travel — is an insurance company that is focused on working with people and for people. There's no place for mundane service as they focus on people's comfort and aim to help them in any possible way with their requests.
We had a task to create a new visual identity to support the friendliness, ability to help in any situation, and the company's overall positive mindset to give Green Travel a new way to express themselves.
Another big move toward the company's new branding was the creation of a mascot. We thought about someone friendly, ready to help, positive mindset, and happy to be around people.
This is how Spok (from the Ukrainian word "spokiy," meaning "peaceful") was born.
Another design challenge was the website rebranding. Check the link to see how well we did:
And last but not least, we've created a series of commercials to tell people about Green Travel service — they are much friendlier than your pets and can help you out no matter what.
Green Travel. Your Insurance Friend
Agency: Arriba! Strategic Creative Agency
Production: Arriba! Production & Palay Production
Max Burtsev — Сreative Director;
Olya Burtseva — Account Director;
Lera Tkachenko — Account Manager;
Oleg Mysiagin, Nikita Barkov, Olya Pomeranska — Strategists;
Alina Gerasimchuk, Olya Shevchuk, Dasha Starko — Copywriters;
Yulia Nahorna — Art Director;
Yevhen Babanin — Designer.
Palay Production — Production
Evetta Lukash — Producer;
Lada Sabova — Director;
Pasha Itkin — DOP.
