El Tule is a Mexican restaurant that underwent a complete branding overhaul, including recreating the brand identity, establishing a social media presence, developing print materials, and photography. The design features a diverse array of colors that were chosen to showcase the adaptability of the brand while also paying homage to the restaurant's Oaxacan roots. 

By utilizing this extensive color palette, we were able to create a design that not only captures the essence of the restaurant's cultural heritage but also reflects its commitment to offering a unique and dynamic dining experience.

This color palette chosen for the design was inspired by the vibrant and exciting colors found throughout Mexico, particularly in Oaxaca, which showcases a wide range of hues representative of the nation's versatility. By utilizing this palette of colors, we were able to convey a sense of celebration and showcase the colorful food and festivities that are central to Mexican culture.