VISUAL Identification
for the Bakehouse Chain in Ukraine
The task was to create a recognizable modern style for a cozy local brand. Where the emphasis is on homemade natural products and unique family recipes.
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An original logo and extension of the logo style to other brand texts; a brand-specific color scheme; standard business documents: business cards and discount cards, company letterhead, folders, and stationery. Other design elements included blackboards, price lists, menus, brochures, uniforms, packaging, cups, and branded souvenirs.
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To accomplish this task, I wanted to understand as fully as possible the client's vision, attitudes, goals. Next, after communicating closely with the owners, I turned to the research of the local audience, their needs, and preferences. I analyzed the most common typical logo/branding ideas in the bakery niche, thereby paving the way for brand exclusivity.
As a result of the collaboration of amazing culinary masterpieces of the family and stylish cozy visual component ㅡ the atmosphere of the bakery was loved by the local public and became a must-visit point on the map of the city for true gourmets and admirers of aesthetic enjoyment.
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"We had the idea for our bakery, but we had no vision for its cover. And thanks to competent discussions of the concept with Daria, we decided on the positioning of our brand. Subsequently, she fulfilled all the wishes and we fell in love with the identity of our brand" -the Panasov family, the creators of the Ukrainian brand Panasov Bakery house.
Dreaming of successful prosperity for your brand? ㅡ Don't wait, contact me!
