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TO OWN CHINESE NEW YEAR AND ENERGIZE CONSUMERS DURING THIS NEARY IMPOSSIBLE TIME FOR AD BREAKTHROUGH, NIKE CREATED AN UNEXPECTED PRODUCT LAUNCH CELEBRATING THE YEAR OF THE HORSE.
HOW WE DID IT :

SNEAKER LOVERS SAW A CTA FROM NIKE SPORTSWEAR ON WEIBO. BY JUST COMMENTING, LIKING OR SHARING THEY EARN POINTS AND ARE ADDED TO THE ACTIVE LEADERBOARD. THIS SIMPLE WEIBO APP GAVE SNEAKERHEADS A STAND CHANCE TO WIN A PAIR OF LIMITED EDITION YEAR OF THE HORSE KICKS, A PRETTY SWEET CONVERSATION STARTER FOR LONG HOLIDAY DINNERS.
CREATIVE DIRECTOR : DAVE TUPPER
ASSOCIATE  CREATIVE DIRECTOR / MASTERMIND : RIAAD MERWE
ART DIRECTOR / MASTERMIND : JULIEN MOREAU  
UX / DESIGN : MICHAEL CHU
PHOTOGRAPHY : NIKE BRAND TEAM