D TUP's profileJulien Moreau's profile

Nike : Year of the Horse Weibo

Multiple Owners
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Nike ads Advertising campaign chinese new year Fashion sneakers social media weibo
Nike ads Advertising campaign chinese new year Fashion sneakers social media weibo
Nike ads Advertising campaign chinese new year Fashion sneakers social media weibo
Nike ads Advertising campaign chinese new year Fashion sneakers social media weibo
To own chinese new year and energize consumers during this neary impossible time for ad breakthrough,
Nike created an unexpected product launch celebrating the year of the horse.
Nike ads Advertising campaign chinese new year Fashion sneakers social media weibo
How we did it :

Sneaker lovers saw a CTA from Nike sportswear on Weibo. By just commenting, liking or sharing they earn points and are added to the active leaderboard. This simple Weibo app gave Sneakerheads a stand chance to win a pair of limited edition year of the horse kicks, a pretty sweet conversation starter for long holiday dinners.
Nike ads Advertising campaign chinese new year Fashion sneakers social media weibo
Nike ads Advertising campaign chinese new year Fashion sneakers social media weibo
Nike ads Advertising campaign chinese new year Fashion sneakers social media weibo
Nike ads Advertising campaign chinese new year Fashion sneakers social media weibo
Nike ads Advertising campaign chinese new year Fashion sneakers social media weibo
Nike ads Advertising campaign chinese new year Fashion sneakers social media weibo
CREATIVE DIRECTOR : DAVE TUPPER
ASSOCIATE  CREATIVE DIRECTOR / MASTERMIND : RIAAD MERWE
ART DIRECTOR / MASTERMIND : JULIEN MOREAU  
UX / DESIGN : MICHAEL CHU
PHOTOGRAPHY : NIKE BRAND TEAM
Nike : Year of the Horse Weibo
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Owners

D TUP's profile
New York, NY, USA
Julien Moreau's profile
France

Nike : Year of the Horse Weibo

YOTH SNEAKER CONTEST

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Attribution, Non-commercialAttribution, Non-commercial