JLo Beauty®

Role: Digital Art Director | January 2021

During my time serving as the digital art director at Guthy|Renker I led the DTC launch of Jennifer Lopez’s skincare brand. My goal was to maximize the brand’s impact at debut—and post-launch, successfully built upon that momentum through every effort supporting business development goals.

Art Direction
Emails – Transactional and Campaign based + SMS graphics
Website design
Amazon A+ Content
Paid media
Social Media
Advertising