PLAY TO SET MOOD:
The Brief:
Create a mixed media campaign advertising Savanna Light.
The Product:
Savana Dry is a popular South African cider, advertised with dry sense of humour.
Savanna Light is the lighter version; in calories and alcohol.
Existing Advertising:
What we thought:
it's light, but can you pick it up?
What we did:
Savanna Light by Grethe Meissner (AD) & Layla Habieba (CW)
It might be light, but come on...
If you really want the prize, you are going to have try harder than that.
Win 2 weeks in Thailand, www.canyoupickupsavannalight.co.za
Savanna Light by Grethe Meissner (AD) & Layla Habieba (CW)
Show us your skills
Make the most of a hopeless situation and create a quirky line that will win us over.
Use the images and drag them into the poster box and add a line of your charm.
I've lost my number can I have yours? Once you are happy with your creative flattery, give us your name and number.
Savanna Light by Grethe Meissner (AD) & Layla Habieba (CW)
Now that you've pieced together your attempt at picking us up, Tweet it at us and see what happens..
Remember: Mentioning your friends, could win them Thai holiday with you! #ilovemybeaches
Remember: Mentioning your friends, could win them Thai holiday with you! #ilovemybeaches
Savanna Light by Grethe Meissner (AD) & Layla Habieba (CW)
This must be heaven, because you look like an angel.
