It’s quite a common practice for Teleco’s develop summer campaigns towards the end of the year offering festive deals and affordable packages for consumers to carry on onto the new year. We were tasked with coming up with a summer campaign direction, this was the first summer that all movement restrictions due to covid-19 no longer existed. Social distancing was now a thing of the past and we were now allowed to interact freely. This gave birth to the big idea of “summer together”.