Lancia Pu+Ra HPE
Lancia's new Concept Car embodies their vision of the future by combining design, sustainability, technology and electrification. Building on these values, our 3D team used innovative technologies to create full CGI digital assets to support the launch of the car that represents Lancia's manifesto for the next 10 years.
Creostudios' immersive technology division worked closely with the Centro Stile designers to produce images and videos for the debut of the new concept.
Inspired by the great Italian architects and the canons of the brand, the team at Creostudios designed and created in full CGI the ideal environment to accompany and enhance the lines and style of the Concept Car, playing with volumes, spaces, details and materials.
This project, like the Concept itself, pushed us to reach a new level of creativity through technologies that impose no limits.
Creostudios' immersive technology division worked closely with the Centro Stile designers to produce images and videos for the debut of the new concept.
Inspired by the great Italian architects and the canons of the brand, the team at Creostudios designed and created in full CGI the ideal environment to accompany and enhance the lines and style of the Concept Car, playing with volumes, spaces, details and materials.
This project, like the Concept itself, pushed us to reach a new level of creativity through technologies that impose no limits.
Lancia Pu+Ra HPE represents the first car inspired by the world of furniture, thanks to the collaboration with Cassina, for a typical Italian "home feeling" experience.
Elegant on the outside, and eclectic on the inside, the Concept Car features a special selection of materials, elegant and, at the same time, sustainable, reproduced in a very true-to-life way thanks to a detailed study of CGI rendering.
Elegant on the outside, and eclectic on the inside, the Concept Car features a special selection of materials, elegant and, at the same time, sustainable, reproduced in a very true-to-life way thanks to a detailed study of CGI rendering.
Creostudios, creative evolution company.
Client: Lancia
Agency: Creostudios S.p.A.
Creative Director: Fabrizio Gaglioti
3D Artist: Emanuele Starace
Lancia Pu+Ra HPE
Client: Lancia
Creative Director: Fabrizio Gaglioti
3D Artist: Emanuele Starace
3D Artist: Selene Rigatelli
Project Manager: John Murnane
Color & Material Designer: Elizaveta Kushnirenko
Color & Material Designer: Jiaqi Zhu
Interior Designer: Axel Verquin
THANK YOU!
