Challenges:

Creating an image that keeps up with the quality of the offered product and showcases it from the right perspective was our task during collaboration with the aluminum door brand.

Pre-launch:

 • Analyzing competition and the offerings available in the market

 • Preparing recommendations for changes in the manufacturer's offerings (selection of promoted models)

 • Recommendations for future door models – what the market will expect and what will be consistent with the premium image the brand aimed to build

 • Analyzing the current brand image – recommendations for necessary changes

 • Preparing guidelines and overseeing the creation of visual materials (photos and renders)

Steps:

 • Refreshing the brand image on social media – designing a communication language that builds the image of a premium brand

 • Designing the website based on the refreshed branding

 • Collaboration with the developer and copywriter during the website implementation