A multipurpose brand, the product is designed to support the brisk grocery market. Its goal is to catch the viewer's attention; it aims to capture a forward-thinking perspective that better positions its target audience at the forefront of service.


We assembled a few concise yet informative presentations that best represented the brand's concept of a "grocery and fruit brand." We wanted a taste of something sublime despite the abundance of imitation brands in the market.

We used touch points from well-known brands whose visual work has proven to be effective over time.
As Ghana is to the world, adjustments were made to the ecosystem as well, and a geographic focus was established to cater to a global audience.

Knowing the finished product after applying an amazing yet astonishing process to our product, we only got a few hours of sleep, which was very helpful but also caused back pain. The result is truly refreshing, and I'm eager to explore even more identities.

NB: This project is a rebrand from external sources and was not originally conceptualized by me, just reimagined.