SUPERSONIC KART 超音速卡丁车 BRAND IDENTITY

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FAST & FURIOUS速度和激情的极致体验

「超音速卡丁车」是位于成都的休闲娱乐品牌，品牌命名「超音速」象征着对速度和激情的追求，用户在赛道上尽情释放自我体验极速和快乐。初创品牌的讲故事的能力是薄弱的，我们的目的是为客户打响市场的第一枪，所以需要通过更直接且强有力的方式来传递差异化的品牌特征。

"Supersonic Kart" is a leisure and entertainment brand located in Chengdu. The brand name "Supersonic" symbolizes the pursuit of speed and passion. Consumers can unleash themselves to experience extreme speed and happiness on the track. The storytelling ability of start-up brands is weak. Our purpose is to launch the first shot in the market for customers, so we need to convey differentiated brand characteristics in a more direct and powerful way.

超音速卡丁车的图形标识来自于极速状态下的赛车气动外形以不拘泥于稳定状态，所形成的「超音速状态」，强化用户对品牌的认知，简洁精准是我们思考的起始点。字形标识是对品牌趣味性的表达，对于赛车而言弯道快才是真的快，所以我们为超音速卡丁车塑造了一款极具「弯道」特征的字形，使品牌形象更加具有动感和视觉冲击力。

The graphic identity of the supersonic kart comes from the aerodynamic shape of the racing car in the extreme speed state. The "supersonic state" formed by not sticking to the stable state strengthens the user's awareness of the brand. Conciseness and precision are the starting point of our thinking. The glyph logo is an expression of the brand's fun. For racing cars, fast curves are really fast. Therefore, we created a glyph with a very "curve" feature for supersonic kart, making the brand image more dynamic and visual impact.

基于此在与品牌价值结合的同时，我们以文本混排的排印形式结合图形视觉，形成「超音速卡丁车」强有力的品牌识别特征，降低记忆成本，助力品牌拓展市场。

Based on this, while combining with the brand value, we combined the typography of text and graphic vision to form a strong brand recognition feature of "Supersonic Kart", reduce the cost of memory, and help the brand expand the market.