OMO desired to enlarge its target. In order to do this, we have been asked to think about a creative copy
to bring the Dirt is Good message to a new audience of young adults who deserve to Dream and Dare.
So we thought
Why not encourage new generations to dream and dare by telling them stories of inventors
who had to get really dirty before becoming filthy rich?
D&AD New Blood - Wood Pencil
Art Directors
Martina Desantis | Mattia Grassi | Dario Cilluffo
Copywriters
Gaia Lascala | Giorgia Rabaglino