In order to decrease Busuu's ad-fatigue on Meta, I was briefed with storyboarding and creating a number of new paid social ads. Two sets of adverts; for prospecting new users and for retargeting existing users, in 13 languages and in 3 sizes were created.

Following the release of this new content, Busuu saw CPC drop 40% on the previous month when the old ads were live. Registrations also increased almost x3.