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岚图汽车|鲲鹏展翅,一眼沦陷的东方美



在构建创意初期,我们注意到岚图汽车上独特的鲸尾设计,由此延伸联想到庄子在《逍遥游·北冥有鱼》之中所提及的生物——鲲。
由此,大胆的想法出现了:以「国风内核+CG制作+科技型产品」的形式呈现整个视觉。
经过这段时间的努力,最终我们与中国首个国风虚拟KOL翎_Ling一同为大家奉上这场引发极度舒适感的国风CG马杀鸡。

During brainstorming, we noticed the unique design of ‘VOYAH’(A high-end EV brand) , which looks like a whale tail. So we relate it to the Kun in Chinese classical literature—a mythical creature written by Zhuangzi.
Based on these, we propose to use CGI to make a car advertisement with Chinese classical beauty. Finally, we finished the video with Chinese style characters——Ling.


岚图汽车|鲲鹏展翅,一眼沦陷的东方美
Published:

岚图汽车|鲲鹏展翅,一眼沦陷的东方美

Published: