Aquatlantic - Maritime
The task was to create a recognizable sign - a sail & waves, also to make an emphasis to the brand which starts with the letter A using simple and recognizable shapes.
The Aquatlantic brand identity project is a comprehensive design project that aimed to create a strong and connected visual identity for the brand. The project involved creating a range of design elements, including a logo, color palette, typography, branded communication tools such as posters, banners, letterhead and business cards. The design elements were carefully chosen and crafted to convey Aquatlantic brand values, including modernity and simplicity.
The Aquatlantic brand identity project is a comprehensive design project that aimed to create a strong and connected visual identity for the brand. The project involved creating a range of design elements, including a logo, color palette, typography, branded communication tools such as posters, banners, letterhead and business cards. The design elements were carefully chosen and crafted to convey Aquatlantic brand values, including modernity and simplicity.
Brainstorming and Sketching
I began brainstorming ideas and sketching out rough concepts. I focused on incorporating elements that would convey the company's values, such as the letter “A”, waves and ships (sail). I also explored different typography options and color palettes.