Burger King - The Artificial Upgrade

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The Artificial Upgrade

Burger King ®

Project for Young Lions Brazil Competition

[PT-BR]

87,4% do menu do Burger King já está livre de ingredientes artificiais. E o resto? São itens, como bacon, molho Stacker e pão Supremo que ainda possuem ingredientes artificiais. Vamos acabar com os nossos ingredientes que ainda são artificiais, disponibilizando eles como adicionais para quem trouxer um lanche artificial do M*Donal*'s. Usaremos os próprios fãs da concorrência: traga seu lanche, escolha o adicional pelo app e apresente na loja. Porque para ter um menu 100% natural, precisamos nos desfazer do estoque artificial.

[EN-US]

87.4% of Burger King's menu is already free of artificial ingredients. And the rest? These are items such as bacon, Stacker sauce and Supreme bread that still have artificial ingredients. We are going to do away with our ingredients that are still artificial, making them available as extras for anyone who brings an artificial snack from M*Donal*'s. We'll use the competition's own fans: bring your snack, choose the additional one through the app and present it in the store. Because to have a 100% natural menu, we need to get rid of the artificial stock.