Create an ident that captures the power and emotion of cinema.

Insight:

For me cinema is an immersive experience in which the audience is taken on a strong emotional journey into the unknown. Like Narnia's wardrobe, cinema is like a gateway to a new world.

Idea:

To take the audience on this transition into the new world by literally being born into it. We aimed to capture what it would feel like the first time you hear sound, the first time you see light. We imagined this would initially be overwhelming to the senses and when the senses begin to adjust we see the raw power and beauty this world has to offer.