Marketing, Imperial College of Science, Technology and Medicine
Patagonia's Brand Equity Analysis
Digital Edge Awards winner.
Jean's project is an animated video analysis of a brand, utilising key concepts from her Brand Strategy module. The video examines sources of brand equity, how it has been managed, and why. The visual portrayal of this analysis was created using Adobe Creative Cloud. The project aims to provide an engaging and informative overview of the brands strategies, offering insights into the company's success and how it has built a loyal customer base. Through the use of animation, Jean brings the brand to life, allowing viewers to see the key concepts in action and understand the impact they have on the brand's success. Overall, the project offers a valuable resource for anyone interested in branding, marketing, or business strategy.
Jean's work presented complex concepts in a succinct, engaging and aesthetically beautiful way. The judges commented on her interesting use of formats which showed both a skill in storytelling and an impressive use of many Adobe tools. Her creation of infographics, visualised personas and animation techniques secured her the winning spot in 2021.
