Mickt Flior's profile

Nike By You

Mickt Flior
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advertising illustration Nike nike women Advertising Campaign Editorial Illustration freelance illustrator Black women Poster Design Campaign Design
Nike By You - Advertising billboards and store, Nike Women

Project designed Nike's new line of customizable Nike AIR sneakers in different media channels. The posters seek to speak to women of all races and ethnicities, showcasing simple shapes, bright colors, and dynamic poses.

Illustrator: Mickt Flior | @artsymickt 
advertising illustration Nike nike women Advertising Campaign Editorial Illustration freelance illustrator Black women Poster Design Campaign Design
advertising illustration Nike nike women Advertising Campaign Editorial Illustration freelance illustrator Black women Poster Design Campaign Design
advertising illustration Nike nike women Advertising Campaign Editorial Illustration freelance illustrator Black women Poster Design Campaign Design
advertising illustration Nike nike women Advertising Campaign Editorial Illustration freelance illustrator Black women Poster Design Campaign Design
advertising illustration Nike nike women Advertising Campaign Editorial Illustration freelance illustrator Black women Poster Design Campaign Design
advertising illustration Nike nike women Advertising Campaign Editorial Illustration freelance illustrator Black women Poster Design Campaign Design
iThe illustrations utilize bright and saturated colors to easily catch the public's eye no mater where it is inserted - it also speaks directly to the main selling point of the Nike By You shoes, which is customization: Users can edit and instantly view what different specific parts of their dream snicker would look like using Nike's 3D customization tool. 

To demonstrate the quality of the rendering users see before ordering their shoe, I designed different shoes using their platform, and created outfits inspired by those colors for each of our main characters. The posters bring a fun mix of 2D illustration and 3D renderings.
advertising illustration Nike nike women Advertising Campaign Editorial Illustration freelance illustrator Black women Poster Design Campaign Design
advertising illustration Nike nike women Advertising Campaign Editorial Illustration freelance illustrator Black women Poster Design Campaign Design
advertising illustration Nike nike women Advertising Campaign Editorial Illustration freelance illustrator Black women Poster Design Campaign Design
advertising illustration Nike nike women Advertising Campaign Editorial Illustration freelance illustrator Black women Poster Design Campaign Design
To place focus on the different designs you can create for the shoes, I designed characters without many facial details and purposefully illustrated them using low-angle and exaggerated proportions, making their legs and feet more evident than the rest of the body. The placement of elements directly behind their shoes also helps guide the eye through the composition.
advertising illustration Nike nike women Advertising Campaign Editorial Illustration freelance illustrator Black women Poster Design Campaign Design
advertising illustration Nike nike women Advertising Campaign Editorial Illustration freelance illustrator Black women Poster Design Campaign Design

Process work
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Above are the two inspiration mood boards I created for character design and the overall look and feel I wanted to give the composition. I also did research and created a mood board of the different kinds of clothing I wanted them to wear to showcase the versatility of the Nike Air shoes.

advertising illustration Nike nike women Advertising Campaign Editorial Illustration freelance illustrator Black women Poster Design Campaign Design
Initial sketches showcasing the characters in dynamic poses. I also studied having each character portray a different sport. From this list I selected a few poses to work on. 
advertising illustration Nike nike women Advertising Campaign Editorial Illustration freelance illustrator Black women Poster Design Campaign Design
advertising illustration Nike nike women Advertising Campaign Editorial Illustration freelance illustrator Black women Poster Design Campaign Design
These are some of the final sketches I decided to work on. I understood those poses had the best positioning to showcase the shoes - and the characters' attributes in a dynamic and fun way. The focus here was to play with exaggerated proportions. 
Disclaimer: All Nike store image mockups were created using images available on their store directory, with the sole purpose of portraying final look and feel for this project. I don't own rights for any Nike brands or photographs.
Nike By You
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Raleigh, NC, USA

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