"CELEBRITY BRANDING"

 

To enhance emotional appeal to the Ice Cream category Nestlé built a brand master idea "Pide un Deseo" and signed up a celebrity to achieve notoriety. Elsa Pataki was chosen for a two year campaign.

 

We were asked to create the visibility concept and roll out across all consumer touch points from product boards through to promotional activity.

 

Brand proposition: "Pide un deseo".

 

BRAND IDENTITY. PHOTOGRAPHY. PROMOTIONS. VISIBILITY. POINT OF PURCHASE.