Truth is a long march.
And for Italian marcher Alex Schwazer, the march for the truth was the longest and toughest of his career.
After an initial disqualification for doping, Alex was once again charged and disqualified for 8 years, unfairly.
But in front of adversities he never stopped. Even though his career did.
Alex's story would have been very different if the second disqualification didn't exist.
Through a domination of Italy's major newspapers, we told a new story, one where Alex never missed those opportunities
Through a domination of Italy's major newspapers, we told a new story, one where Alex never missed those opportunities
We told his story, by rewriting history.
Agency - DUDE: Milano
Chief Creative Officer & Partner - Livio Basoli, Lorenzo Picchiotti
Group Creative Director - Selmi Bali Barissever, Chiara Monticelli
Art Director - Alessandro Borrelli
Copywriter - Cecilia Panisi
Junior Art Directors: Marzia Cimino, Alberto Baesso
Junior Copywriters: Camilla Viganò, Paola Cecere
Design Director - Alessio Salatino
Strategy Director - Marco Mammino
Junior Strategist - Alice Lentini
Client Director - Elena Panza
Account Director - Silvia Ghiretti
Account Executive - Silvia Asta
Integrated Production Director - Matteo Pecorari
Producer - Valeria Mazzotta
Junior Producer - Giovanna Distefano
