For this brief, the task was to come up with a drinks blend for the imaginary brand 'Bru-Haha!', presenting a fresh and exciting way of enjoying drinks. I came up with a line of tea blends under "Reverie Tea", for people who enjoy tea as a quiet moment to themselves, but want to get lost in a daydream to take a break from the work day. For the packaging design, I specifically focused on creating autumn inspired blends, because I felt inspired by the season at the time and wanted to create a collection of tea blends for people who like to celebrate the simple change in seasons. 

I went for fun illustrations and a bold, simplistic style that would look suitable on packaging design. When creating this design, I had to factor in the essential information that would be found on a box of tea.

These are the designs for the tea bags within the box - I went for something simpler and less illustrated, that links back to the front box design. This was to help create a stronger sense of brand visual identity.

Inside the box also was individual pockets for each of the tea blends. I illustrated these with small characters, and gave some text to link into the storytelling aspect of each blend (the 'daydream' that they offer with their taste.) I used different colours for each to keep it interesting and relevant to each tea blend. The tea bags sat inside each of these pockets.