Record Bank

•

Saatchi Brussels needed a whole bunch of illustrations for the next campaign of their client Record Bank. The campaign communicates about Record Bank's free checking account, which is measured to your life.

I illustrated three bank cards filled with different objects that symbolize major parts of life: dating, marriage and kids. These three stages, with some extra scenarios, were also animated in a tv-commercial. For this I worked together with the talented Sander at Swörl.

The three bank card visuals are illustrations for print and poster. The other images are selected stills from the commercial.

Agency: Saatchi Brussels

Art director: Gregory Van Buggenhout

Creative director: Alexander Cha'ban
Animator: Sander Spolspoel at Swörl
Additional credits: Jonathan Moerkens, Gaëlle Hassaert

Bank Card illustrations

There were three cards created, each one for an important life fase: dating, marriage and having kids. Each card is filled with several small illustrations to visualize that fase.

As the illustrations needed to be graphic (and the deadline was pretty tight) I skipped the sketching fase and designed directly in Adobe Illustrator.

Dating