The Power of Visual Communication - Powerpoint Presentation
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People think using images. Vision was central to our evolution. For example, we have a
tremendous fondness for pictures of wide, open landscapes; they evoke a sense of well-being and contentment. When we see an image – we observe and understand it in its entirety. Text is far more recent to our development, and frankly, we are not very good at processing it. In today’s age, with so much information at our fingertips, we’ve been trained to scan information instead of taking time to synthesize it. As part of a study, the Nielsen Norman Group examined 60,000 website page views to determine how long people spend on average reading the content on the page. The result? Most people only read 20-28% of the words on the page. In the study Effects of Text Illustrations: A Review of Research, researchers W. Howard Levie and Richard Lentz aggregated the results of 55 studies. Overall, visuals that supported the text were beneficial in 98% of all of the studies and, on average, improved information synthesis by 36%.
People think using images. Vision was central to our evolution. For example, we have a
tremendous fondness for pictures of wide, open landscapes; they evoke a sense of well-being and contentment. When we see an image – we observe and understand it in its entirety. Text is far more recent to our development, and frankly, we are not very good at processing it. In today’s age, with so much information at our fingertips, we’ve been trained to scan information instead of taking time to synthesize it. As part of a study, the Nielsen Norman Group examined 60,000 website page views to determine how long people spend on average reading the content on the page. The result? Most people only read 20-28% of the words on the page. In the study Effects of Text Illustrations: A Review of Research, researchers W. Howard Levie and Richard Lentz aggregated the results of 55 studies. Overall, visuals that supported the text were beneficial in 98% of all of the studies and, on average, improved information synthesis by 36%.
