Client: AZERTAC - Azerbaijan State News Agency
Project: Concept Brand Identity
Year: 2023
Founded by the government of the Azerbaijan Democratic Republic on March 1, 1920, AZERTAC has gone through a difficult and glorious path. The agency was a branch of the TASS agency after the fall of the Democratic Republic. Throughout its history the agency has had its name changed seven times, and returned its historical name only in 1991 when Azerbaijan restored its independence.
Working on a round-the-clock basis, AZERTAC is producing news in six languages, including in Azerbaijani, English, Russian, French, German and Arabic, covering socio-political, economic, scientific, educational, cultural, healthcare, sport, environmental and other fields. The agency is producing more than 15,000 news items, more than 50,000 photos, more than 200 videos and more than 20 infographics on a monthly basis.
