Turning Points
THE PROBLEM:
Mothers are unwilling to seek help for PNDA, and need an easily accessible source to begin their recovery journey.
INSIGHT:
Mothers don't like being talked down to; they don't want to be patronised or seen as a bad mother for having PNDA.
THE SOLUTION:
Have other mothers give experiences to relate to so they know they're not alone and what they're feeling is normal- they can follow in their footsteps, too, and find help with the Beyond Blue checklist.
By Evelyn Zgrablic, Tom Hogan, Christine Nguyen, and Audrey Hardha
storyboard images for tv advertisements, drawn by me:
