The Onassis Cultural Centre is Athens’ new cultural space hosting events and actions across the whole spectrum of the arts from theatre, dance, music and the visual arts to the written word, with an emphasis on contemporary cultural expression, on supporting Greek artists, on cultivating international collaborations and on educating children and people of all ages through life-long learning. Beetroot was commissioned to design a new visual identity for the centre itself as well as design each and every performance’s promotional and communication materials including flyers, posters, videos and accessories.
The re-design of the OCC’s visual identity included: A new system for the log placement. The logo is placed in a solid red polygon that could be adjusted and prominently positioned according to other visual elements. The use of a special font (LLBROWN) for the titles of the events that featured two slanted versions of each character for creating a wave-like viewing motion. An original illustration style for use as a creative tool in compositions that lacked photographic reference. In many cases a rhythm of black lines is employed and manipulated. This rhythm was based on the marble lined façade of the OCC’s building.
The re-design of the OCC’s visual identity included: A new system for the log placement. The logo is placed in a solid red polygon that could be adjusted and prominently positioned according to other visual elements. The use of a special font (LLBROWN) for the titles of the events that featured two slanted versions of each character for creating a wave-like viewing motion. An original illustration style for use as a creative tool in compositions that lacked photographic reference. In many cases a rhythm of black lines is employed and manipulated. This rhythm was based on the marble lined façade of the OCC’s building.
MADE BY BEETROOT
