Mission. There are about 100 museums in Kyiv. And our mission was to make them more visible, to draw people's attention and popularize them, to give an obvious reason why museums are worth visiting.
Problem. The preliminary research showed that more than 30% of respondents do not see any value in visiting museums.
Solution. The logo designed for the campaign emphasizes the uniqueness of exhibits. Each letter is different from the previous one, just like all the museum rarities are distinctive in their appearance and history. Every thing that is kept in museums can tell its own story, often centuries old. Therefore, the exhibits tell from posters and other advertising media about significant historical events they have seen, and dream of seeing "you", giving the same value to meeting with "you" in the museum.