Securicor’s long-trusted security systems are second to none in the physical world. With new highly secure encryption technology readily available it made sense to translate Securicor’s brand equity into a portal for a secure online retail experience. In a market reluctant to use credit cards on the internet SafeDoor entered the UK market and the brand was launched with a mainstream advertising campaign. At the core of SafeDoor is Securicor, represented by the Securicor corporate purple. Unrestricted by gravity the floating overlapping organic fields of orange and blue lend a light touch to the serious world of secure online transactions.