继2022年4月凌云创意助力“认养一头牛”品牌打造上市了其旗下高端奶产品之一的（冷藏）娟姗牛乳，而今，我们再次助力品牌打造了另一款健康新选择---产自荷斯坦奶牛的冷藏牛乳。
考虑到“低温奶”类型存放的时间更短，“奶质更为新鲜”是消费者对这类产品最大的认知印象，我们也为品牌归纳出“低温系列”最好采用“非拟人形态”的牛来传递“新鲜”这一要素，让产品的阵营化与系列化也更为清晰。画面中所绘制的荷斯坦牛匍匐在农舍中，周遭放置的平日所食用的口粮，用以呼应品牌Slogan---奶牛养得好，牛奶才会好。
This is a packaging design for low-temperature milk. The brand name of the product is "Adopting a Cow". In order to name the theme, we have drawn a cow eating on the label, and its food is placed next to it. From the picture, it can be seen that its food is all natural products, which corresponds to the brand's advertising slogan - "If the cow is well raised, the milk will be good. And we have used the same yellow color as the logo in the bottle cap and image, making the product more recognizable on the shelf.
