Azerbaijan has the highest number of Thalassemic births in the world.
Kids with such disorder need regular blood transfusions.
Donors are never enough.
Donors are never enough.
We invented a bracelet that allows to donate energy from one Android phone to another.
We then launched a fully integrated campaign with a simple message:
We then launched a fully integrated campaign with a simple message:
‘Donate energy to save a phone, donate blood to save a life.’
Cannes lions advertising festival 2014:
1 SILVER LIONS IN MOBILE
