Creation is the act of producing or causing to exist, and it is with that axiom Nike Creation was sculpted. Athletics are such a dynamic environment, but can be classified by two distinct divisions: The physical and the creative. Through the juxtaposition of those categories an idea was born to display both sides of athletics in an artistic expression of creation through action.
Production Supervisor: Charles Ferran
Behind The Scenes
Here is a glimpse into the production sets and creative process behind Nike Creation, and a look at some unused preliminary experimental footage. Nike Creation was a two month project that took me to Philadelphia, Calgary, and then back to Orlando.