PJ's O'Reilly's Fan Zone
To celebrate the World Cup 2022, PJ's invited football fans to cheer their favorite teams on one of the largest outdoor screens in the capital, while offering combo deals, live music & entertainment, fun games and raffle draws.
The main key visual uses a Shamrock hat and some fun elements of football fans accessories such as trumpets, flags and a scarf using colors of the Irish flag. The project involved plenty of collateral designs from a promotional poster, menu, drink tickets and a backdrop that showed the groups matches. We also published daily match schedule on our social media channel.