TAOBAO✖️UNIONE 淘宝双十二戏精IP出道大片TVC
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Dec.¹².2022
Client ：淘宝
Agency：有門 neone
Production House：混合兽 UNIONE
2022年年末，混合兽与有門携手赢下淘宝S级大促项目：12.12全民淘宝节🍑 上一期我们展示了55组商品宝贝的小剧场，这一次我们放出官宣正片，让大家直接看大戏。我们共制作了三个不同篇章，为双十二战场做好准备。
At the end of 2022, UNIONE and NEONE worked together to finish the S-level project: 12.12 Taobao Shopping Festival! In the last project, we showed 55 groups of animation theaters. This time we want to share the TVC project with you. We create three videos in total to prepare for the Double 12 Campaign.
▪️ 风格好物篇 Stylish Commodity
为了打造商品天团出场的阵势，我们召集了12组商品宝贝组成特级小分队上演一场高空跳伞的绝技表演；
We gathered 12 groups of commodities to perform a show of skydiving, kicking off the 12.12 Festival.
▪️ 时间篇 Time
强调12月10日周六晚8点的预热时间信息，我们围绕周末晚间常见的场景进行创意，设置了2个反转剧情小短片；
In order to emphasize the time information about 8pm on Saturday, December 10th, we brainstorm around the common scenes on weekend nights and set up 2 short short films with reverse plots.
▪️ 潮流篇 Virus Marketing
我们从商品宝贝中精选出一批潮流服饰代表，编排了一段魔性洗脑舞蹈，邀请你和我们一起跳舞💃
We select a group of clothing representatives from commodities and arranged a magic dance.
「 风格好物篇 Stylish Commodity」
「 时间篇 Time 」
「 潮流篇 Virus Marketing 」
