Project Description
"Morning and Evening" is a captivating project that unveils a new collection of premium sanitary ware from the AM.PM brand. Drawing inspiration from the daily shower ritual, the project spotlights the significance of morning and evening moments, where we recharge our energy and unwind after a challenging day.
Concept
The project comprises two visually appealing videos, each representing distinct moments of the
day — morning and evening. The morning video emphasizes the interplay of light and shadow, crafting an atmosphere of serenity and freshness during the early hours. In contrast, the evening video adopts a more artistic and soothing tone, employing cool shades to symbolize the late evening.
Visual Solutions
An artistic mood permeates the video, with cool shades evoking a late evening and relaxation atmosphere.
Glass spheres represent water droplets, accompanying the viewer throughout the video.
The final scene captures the sensation of weightlessness and lightness experienced after submerging into a calming bath.
Credits
Art Direction & Script
Dimitri Rêverie
Dimitri Rêverie
Animation
Nikita Paplavsky
Nikita Paplavsky
Music & Sound Design
SHUMNOTE
SHUMNOTE
