Dissemination is a three part book series that consists of three National Bestsellers: Freakonomics, Numbers Rule Your World, and The Tipping Point.

Written by a total of four authors, these books share more than a few common themes; numbers, statistics, and probabilities. More importantly, they each focus on how these themes are intertwined into our everday lives.

 

It's no surprise that odds and probabilities strangely influence nearly every decision we make. Our behavior, preemptions, and reactions could very well be the result of calculated thoughts, albeit a small number of them are arbitrary.

 

I approached the cover design with a time-tested method; minimalism . The idea was to demonstrate the contents of the books with simple, yet effective, geometric illustrations. Almost instantly, you are drawn by these anthropomorphic shapes, which of course naturally lead you to the title and author/s of the book. The driving theory was that I could achieve more, by displaying less. That is it.

 

The illustrations themselves convey the theme of the book. The money symbol appears as dominant and proud as those amass it, but it also appears suffocating, as if it is about to strangle you; greed. 

The pyramind depicts order, balance, and structure. But it also represents tyranny, and descent where there is rise; bureaucracy.

 

In the letter "i", we see a form that resembles the human body, whose head appears to be on the verge of "tipping" over. An idea, or, perhaps and epidemic, is on the verge of taking place; society.

 

 

 

 

Notes:

 

Freakonomics
Steven D. Levitt and Stephen J. Dubner

 

Kaiser Fung

The Tipping Point
Malcolm Gladwell
 

 

 

The foundation for this series of illustrations was a scatterplot. A scatterplot, or scattergraph, is a type of mathematical diagram that uses Cartesian coordinates to display valuables for two different variables. Much like the topics discussed in the books, they help show the correlation between to subjects.

 

The construction of the geometric shapes served as inspiration for the creation of the logo. The values used troughout the scatterplot are all relative, and correlate with other values, much like ourselves in today's society. We like to think of our actions as unique, but there is always an underlying cause. 

Inspiration for the logo came from the concept of interconnecting vertices, one of which becomes the epicenter, or, the center of origin. Amongst other things, it can represent money. As illustrated below, we know where it comes from. We understand that it works its way down through the different levels of society, much like in the trickle-down effect.

An epicenter, however, has the abilitaly to radiate in other directions., Those areas, however, are obscure and out of sight. We can only wonder where these points radiate to, if any. 

 

This approach works similar with other matters, like the concepts of rule, power, and authority. The further out you are from the epicenter, the less you are allowed to observe.