Laboratorio Para La Ciudad is an organization founded by the government of Mexico City to cultivate and elevate the city’s creativity and innovation. Anticipating Mexico’s cultural trait of appropriating, then modifying names, we created four versions of the wordmark. The identity has a fluidity and elasticity that speaks to the experimental nature of LPLC’s work. A governmental-type stamp, reinterpreted through a contemporary lens, lends the brand the officious air of a bureau approving the bold experiments at play.
Photograph by Mark Powell
