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    ALDI needed an extra boost to sales in Scotland. Give it laldy is a well known Scottish saying, which means 'go for it, and get stuck in'. The ra… Read More
    ALDI needed an extra boost to sales in Scotland. Give it laldy is a well known Scottish saying, which means 'go for it, and get stuck in'. The rallying cry of GIVE IT ALDI was born. Read Less
    Published:

Introduction to campaign. Store window poster.
TV 40 Second. Scotland only.
Director - Cris Mudge