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Seasonal photography campaign for the outlet division of premium fashion retailer, Banana Republic
Banana Republic Factory Store
Value Channel for the Premium Fashion Brand, San Francisco CA
As part of the overall rebrand of the outlet channel for premium fashion retailer Banana Republic, I concepted and executed a new look for Banana Republic's Factory Store. Shot in studio at Sandbox in San Francisco, this more elevated and versatile imagery debuted in Summer of 2014, featuring models Arthur Kulkov, Arlenis Sosa and Zuzana Lettrichova. This imagery set a new standard for Banana's value channel, and was featured in the season's store graphics, print advertising, direct mail and digital avenues.