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Strengthening brand identity with full service marketing
Houseplant retailer, Beards & Daisies, were put firmly on the e-commerce map during lockdown, when a nation stuck at home presented the perfect growth opportunity. With a large and receptive audience, a full marketing refresh helped to retain existing customers and galvanise new, ‘post-covid’ consumers.
![branding editorial Email Design email marketing houseplant press release print social media Social Media Design social media marketing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7c7089168283299.6437ca84c578c.jpg)
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By refining all printed media touchpoints, including packaging, mailouts, catalogues and advertising, we created a cohesive and recognisable visual identity. This overhaul rolled out across all social platforms, website content and email marketing, supported by a strong TOV and copy guidelines, increasing engagement, sales and driving retention.
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We devised seasonal marketing campaigns and new product launches, successfully reinforced by securing press coverage in titles such as Elle Decoration and Stylist.
![branding editorial Email Design email marketing houseplant press release print social media Social Media Design social media marketing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b4c6f6168283299.6437d28e9dcad.jpg)
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