저니마치에서 효성의 NFT town 브랜드 애니메이션을 제작하였습니다.
우리는 서비스의 특징과 슬로건 'Your First NFT Journey Discovery, Run and Play'를
우리는 서비스의 특징과 슬로건 'Your First NFT Journey Discovery, Run and Play'를
토대로 '어두운 숲에서 길을 잃고 헤매던 방랑자가 NFT town에 도착하여
환대받으며 즐거운 체험을 한다.'라는 컨셉을 구성하였습니다.
NFT town은 반딧불이, 마을 안 각 장소로 형상화하였으며,
초반부 어두컴컴한 숲에서 길을 잃고 방황하는 '방랑자'의 모습은
기존의 복잡하고 어려운 NFT 마켓플레이스에 적응하지 못하는 신규 유저를 의미합니다.
후반부 빈 방이 NFT로 가득 채워지고 반딧불이를 바라보며 미소 짓는 모습을 통해
'방랑자'가 방황을 끝마치고 NFT town에 영구적으로 정착하게 될 것임을 암시합니다.
JOURNEY MARCH produced the brand animation for Hyeosung's NFT town.
Based on the service's characteristics and slogan
"Your First NFT Journey Discovery, Run and Play,"
We created a concept of a "wanderer" who had lost their way in a dark forest and arrives at NFT town to be welcomed and enjoy a pleasant experience.
NFT town is represented by fireflies and various places within the village, while the "wanderer" lost in the dark forest at the beginning refers to new users who may have trouble adapting to the complexity of existing NFT marketplaces.
The latter part of the animation, where an empty room fills up with NFTs and the "wanderer" smiles while looking at the fireflies, implies that the "wanderer" will settle permanently in NFT town after their journey comes to an end.
Client : Hyosung Group
Agency & Production : Journey March
Creative Director : Jaehwan Jeon, Jay Jeon // Producer : Hanjun Lee
Technical Director : Jay Jeon
Art Director : Jaehwan Jeon
Layout Design : Jaehwan Jeon
Character Design : Jieun Son
Character Rigger : Youngmin Lee, Jieun Son
Animator : Youngmin Lee, Jieun Son, Hayoung Kim, Yerim Lee, Kyobeom Kim, Sujin Yoon
Continuity : Hanjun Lee, Hyun Oh
D.O.P : Jaehwan Jeon
Lighting Director : Jaehwan Jeon
VFX & Compositing : Jay Jeon
Editor : Jaehwan Jeon
Music : Baye
Sound Design : Bound
