McKinney Bass Club is a local bass fishing organization who hosts tournaments for anglers from the DFW area throughout northern and eastern Texas. They needed a new, modern logo to represent the club and attract more fishermen.

The challenge was to create a logo that incorporated their monogram, a bass, and the great state of Texas.

Texoma Design Co. created a dynamic logo that checked off every item on their wish list while remaining clean and versatile enough to use on everything—from their website and social media to their shirts and gear. The Texas star even marks the city of McKinney’s location in North Texas.