Caring for the Future (Non-profit Campaign)
A fictional non-profit organization named Caring for the Future aims to protect & educate children on topics related to child abuse. Their mission is to get children to understand the dangers and consequences of being abused. This is tackled through a cohesive identity system, coloring book pages dispersed in children’s magazines, billboards posted nearby water parks, a brochure/storybook handed out to schools for distribution, and social media posts. A secretive approach is taken for communicating sensitive information through pig latin and farm analogies. The underground company hopes to provide a safe haven to kids who feel lost or confused because of being abused without knowledge that it is wrong.
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Logo Variations:
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Identity System:
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Identity Guidelines:
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Print Advertising:
Placed in a children's magazine such as Highlights, there is an informational page about the company and our hope for the future as well as two coloring book spreads. These coloring book scenes display a visual representation of two different forms of child abuse: Neglect & Physical abuse.
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Brochure/Storybook:
This brochure would be distributed to various schools and would act as educational material for a child to learn about the various types of abuse and the warning signs/dangers associated with each one listed in pig latin.
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Billboards:
These billboards would be posted nearby waterparks and malls where children frequent. This includes information about how to get help and some of the illustrations from the abuse spreads
